Author Archives: docjonz

About docjonz

I am an Associate Professor of accounting at Hofstra University in Hempstead, NY. Additionally, I have more than 30 years of professional accounting experience in various capacities including auditing, accounting standard setting and corporate accounting policy.

CSR and Social Media Response

Can promoting a corporation’s corporate social responsibility activities (“CSR”) using social media enhance brand image? Yes, according  to a study released by IBM consultants and the U.S. Chamber of Commerce Foundation (“USCCF”). In their study, The CSR Effect: Social Media Sentiment and the … Continue reading

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